Amy Bermar

Insight into the world of tech, marketing and PR.

February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]
April 25, 2018

Mentor, Me? Maybe…

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom is that we should […]
March 16, 2018

Hire for Talent (and Tension), Not for ‘Fitting In’

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar explains the error in […]
April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]
September 12, 2016

Making moves: Corporate Ink sets up shop downtown

Every year in business is worth celebrating. This September – our 28th anniversary – is especially notable: We’re now located in the heart of our Boston […]
March 12, 2015

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A. Burns & Associates asked us […]
February 9, 2015

CFOs’ 7 Skills Essential for Real Influence

The new worker – and that’s us – can expect to change jobs at least 15 times in their career. That’s twice as many as 20 […]
October 13, 2014

CMOs As The New CEO: Love Your Inner Geek

If sales is a numbers game, marketing’s already joined it. It’s a major cultural shift, and it’s prompting CEOs and VCs from the South Bay to […]
September 19, 2014

Is Your App Design as Good as Your Web Site?

This week, one of the best web firms I know just told me that they’re getting out of web design, “because we can’t compete with the […]
September 9, 2014

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things […]
May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
May 23, 2013

Complain? Who, Me?

Consider it the anti-Twitter, anti-social media move: No more complaining. I’m in. But it turns out I’m kind of late to this party.  AComplaintFreeWorld.org  has sold […]
May 20, 2013

4 Reasons Why Dilbert Rocks. And What Gamification Needs to do Better.

I haven’t read Dilbert in years. But Scott Adams can still puncture the balloon. The latest: Gamification, marketing’s favorite new toy.   What’s right about this? […]
May 16, 2013

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of different countries, and the […]
March 7, 2013

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling […]
February 8, 2013

Why Managers Earn Less

I heard a story the other day, about a senior executive whose young son was beginning to understand how the world works, and the money flows.  […]
February 7, 2013

What Color Is Your Belt?

No, this is not a mind-trick. It’s a way to think about sales, and life, and the endless art of doing what we do, but better. […]
February 4, 2013

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, […]
January 30, 2013

Good Advice In A Bad Situation

The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social […]
January 23, 2013

MIT’s Mistake –One Man, One Life

A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
December 13, 2012

Amazon’s Data: The $12 Firelog Mistake

The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn’t know how to […]
November 19, 2012

Smarter Hiring: 5 Secrets We Learned The Hard Way

I never bought the so-called rule that 1 in 3 hires will wash out – so we rig the stats in our favor, with some tough […]
October 4, 2012

The 4 Toughest Issues for CMOs? Here’s 2 of Them

You’re not alone. That’s the silver lining from a recent event of CMOs, entrepreneurs and marketing-aware CEOs on the top pain points facings organizations today – […]
September 24, 2012

Integrity and the Cowboy CEO

The other day, I had the chance to meet with one of our client CEOs, Fred A. Brown. He’s not what I would call a ‘typical’ […]
September 21, 2012

Help Wanted? Traits for Success

The hiring market is back. Or so it seems – there’s much more chatter about finding and keeping the ‘right’ people. We hire one or two […]
September 6, 2012

4 Jobs, But Not 4 Ever: What it Means for Employers

I’ve been thinking about four high-performing newly-minted workers and the choices they’ve made. It’s a telling picture – and may be a harbinger of what companies […]
September 5, 2012

Tenable Raises $50 Million

Big congratulations to our client, Tenable Network Security, on today’s announcement that it raised $50 million in A-round funding from Accel Partners. This is certainly a […]
August 21, 2012

What Does It Mean When PR Firms Can’t Write?

A high school friend – and one of the smartest guys I know – is reinventing his business. He started out in IT, became a reporter, then […]
August 15, 2012

Square’s Hook-Up: Closing Deals

The deal between Square and Starbucks may usher in micropayments for the everyman (in ways that Starbucks’ own mobile phone payment hasn’t). So far, so good. […]
June 11, 2012

Why Most Business Books Don’t Work – and What to Do About it

I don’t read many business books. Maybe I should – plenty of smart people I really respect swear by them. But I find them kind of […]
May 31, 2012

What Does It Take to Make a New Hire Successful?

What does it take to make a new hire successful? With hiring picking up, this becomes a pressing question, again. We’ve hired a lot of people […]
May 8, 2012

How Much Do You Charge?

Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. […]
May 2, 2012

My Three Biggest Mistakes in Running a Business

I was reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – and while I can’t say I took […]
April 26, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if you’ve gone to Haahvaad, […]
April 24, 2012

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is now in the […]