Amy Bermar

Insight into the world of tech, marketing and PR.

April 25, 2018

Mentor, Me? Maybe…

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom is that we should […]
March 16, 2018

Hire for Talent (and Tension), Not for ‘Fitting In’

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar explains the error in […]
April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]