Insight into the world of tech, marketing and PR.

August 27, 2019

What do 200 CEOs Know – And What Does It Mean for the Rest of Us?

Last week, 181 of the world’s most highly compensated CEOs decided that profit is no longer enough. Why? Because they’re scared. They also see an opportunity. […]
February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]
April 25, 2018

Mentor, Me? Maybe…

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom is that we should […]
March 16, 2018

Hire for Talent (and Tension), Not for ‘Fitting In’

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar explains the error in […]
April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]
September 12, 2016

Making moves: Corporate Ink sets up shop downtown

Every year in business is worth celebrating. This September – our 28th anniversary – is especially notable: We’re now located in the heart of our Boston […]
March 12, 2015

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A. Burns & Associates asked us […]
February 9, 2015

CFOs’ 7 Skills Essential for Real Influence

The new worker – and that’s us – can expect to change jobs at least 15 times in their career. That’s twice as many as 20 […]