Insight into the world of tech, marketing and PR.

March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]
October 27, 2017

Five things we learned at Sourcing Journal 2017

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at Sourcing Journal 2017. Our […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
April 15, 2016

What’s happening in the supply chain: Four news articles to read now

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the supply chain. Here are […]
January 19, 2016

Holiday shopping isn’t what it used to be: What we learned in 2015

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and less crowded in-store experiences, […]
December 3, 2015

Modern Supply Chains: Four Ways Millennials Have Changed Everything

It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]