Abbie Holmes

Insight into the world of tech, marketing and PR.

March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]
October 27, 2017

Five things we learned at Sourcing Journal 2017

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at Sourcing Journal 2017. Our […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
April 15, 2016

What’s happening in the supply chain: Four news articles to read now

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the supply chain. Here are […]
January 19, 2016

Holiday shopping isn’t what it used to be: What we learned in 2015

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and less crowded in-store experiences, […]
December 3, 2015

Modern Supply Chains: Four Ways Millennials Have Changed Everything

It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
December 12, 2014

COMING OCTOBER 2015: HUBWeek, Boston’s Answer to SXSW

This just in- Boston is launching what promises to be a major networking event showcasing innovation across technology, education, medicine and the arts from October 3-10, […]
September 18, 2014

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
April 10, 2014

How B2B Prospects Consume Content

Content marketing tends to follow a playbook: content is created, qualified leads are identified and sales grooms them into buyers. But where does content go after […]
July 19, 2013

Stay Connected: Four Apps for the Marketing Professional

I have about 100 apps on my phone–and I hardly use any of them–but here are 4 that I couldn’t live without. Tempo AI Meet the […]
June 20, 2013

5 Steps to Finding Your Target Market

So your business model is flawless. Your products and services are revolutionary. They’re going to change the industry and everyone needs to get on board before […]