Technology expertise

security
big data
internet of things

 

IT and business services make companies run. We have loved IT ever since we got started in tech PR, more than 20 years ago.

When you’re first-to-market in fast-emerging sectors, you need to capture early adopters, turn them into outspoken advocates, and galvanize the rest of the market.

Within months, the challenge shifts – to staying out in front, as sales increase, competitors join the fray, and expectations soar.

We’re a technology PR firm that lives this, every day. We understand IT buyers and decision-makers; including how to reach them, what they resist, and what it takes to get them to embrace new technologies and offerings as career-building opportunities.

The result:

  • Advocates who become visionaries for the market, and our clients
  • Lead-gen campaigns that speak to buyers’ issues – and drive registrations
  • Coverage that directly leads to deals
  • A constant flow of public successes that sales teams can send to prospects, and customers, building more loyalists