PR and Marketing that Drives Pipeline

awareness | demand | sales

 

PR needs to drive pipeline. And anyone that tells you differently is missing revenue opportunities.

We are Corporate Ink – an integrated B2B tech PR and content marketing agency in Boston. We build brands. We create demand. And we accelerate growth. Here’s what sets us apart:

We’re all about growth. For our clients and our people. Our focus is growing your business – not billing hours and delivering tactical results. Everything we deliver connects back to your most strategic objectives. Our entire team plays an essential role in making this happen. We invest accordingly.

We go beyond PR. Generating awareness for the sake of awareness is never the goal. We bring an unrivaled understanding of your buyers and how to reach and influence them – and use the full arsenal of marketing strategies to drive the demand and urgency you need to grow. What we did yesterday isn’t enough for tomorrow. That’s why we keep raising the bar, on what we do and how we think.

We put our people first. When talented and empowered people like where they work, they make smarter decisions and go above and beyond. For you, that means deep and honest relationships with your team, top performance and ultimately, better results.

Accountability and performance rule. You can trust us to get the job done – and admit if we fall short. We don’t play games. We want to be held accountable to the same metrics and KPIs that you are measured on internally, and expect to form trusting partnerships that allow for open, honest conversations. We take the same approach with our staff. We hire talented people, empower them to perform and hold everyone accountable.

We’re genuine and authentic: We don’t mean to brag, but we think you’ll really like us. We’ve built a reputation for being a team of easy-going, smart professionals who don’t take themselves too seriously. We like to collaborate, get the job done and have fun. And we always provide honest and informed counsel – no matter the situation.

What this means for you: Widespread awareness. Fast growth. High-value acquisitions.

Boutique + Global

We’re an active partner of Worldcom Public Relations Group. It’s the world’s largest partnership of independent PR firms, which gives you immediate access to the best B2B & tech PR in EMEA, the Americas and Asia.

We help some of the world’s major brands and ambitious high-growth companies break into new markets worldwide with international launches, local market intelligence and trade show support.

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Leadership Team

Amy Bermar

President & Founder

Amy creates new markets, and market leaders. She’s launched more than 100 companies, and even after 25 years of this gig, can’t stop raising the bar for outstanding performance. Next up: Pushing the boundaries of PR and marketing with attention-getting campaigns that drive record-breaking results.

She founded Corporate Ink 25 years ago after a 10-year stint as a business reporter. Telling stories – short, true, compelling – still works.

When she’s not working she’s either a) thinking about her next meal b) trying to learn golf c) practicing Italian. Sometimes all three at the same time. But she has yet to win a Corporate Ink competitive event. Maybe this year.

Greg Hakim

Vice President

Greg turns ‘classic’ PR on its head – mining the best stories to create outstanding momentum. He’s an expert in running programs that drive results and knowing which levers to pull – online, offline and social – for maximum impact. He’s a no-nonsense, get-the-job done type of guy, with a sense of humor that’s backed by the deep skills, quiet leadership and successes others envy.

His expertise spans the B2B marketing world, with extra focus on supply chain, security, travel and inbound and outbound marketing.

He’s been with Corporate Ink for 4 years; New Jersey’s loss is definitely our gain.

Erin Caldwell

Vice President

Erin’s background in both agency and corporate settings positions her to deliver PR strategies that are completely aligned with broader corporate goals. She works with tenacity –  and a sense of humor.

Her experience integrating paid, owned, earned and shared media into a holistic marketing plan has helped companies reach today’s savvy and informed business buyers. She believes in a collaborative, research-based approach to public relations, and in her spare time, she moonlights as a graduate professor of marketing, keeping on the cutting edge of what’s worth knowing.

Erin loves a challenge – so throw ‘em her way.

Mike Parker

Vice President

Mike takes pride in finding the most interesting stories businesses can offer and crafting the most effective and entertaining way to tell them. Having spent nearly 20 years in B2B PR agencies, he has designed and run integrated communications programs for companies ranging in size from startups to Fortune 500. Whether ghostwriting for a CEO or blogging for our agency, he understands that a great story is always memorable.

Mike’s expertise runs the gamut of the technology sector ranging from security, enterprise IT and networking and supply chain to utilities, oil & gas and alternative energy.

He is a diehard Boston sports fan, and when not in the office, is most likely cheering on one of his kids at a local sporting venue or teeing it up at one of his favorite courses.


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