No matter how many resources you put behind a marketing campaign, if the landing page isn’t optimized for conversions, the profitability of your online marketing program will suffer.
That’s the top lesson I took from Tim Ash’s (CEO of SiteTuners) session at HubSpot’s Inbound Marketing Summit this week. The session outlined the seven deadly sins of landing page design – here are my top five:
These may all seem small, but they are impactful. Tim showed several examples where simple changes in landing page design increased conversions by more than 75%.
How are your landing pages performing? If your conversion rates aren’t as high as you would like, it may be helpful to get an outsider’s opinion. Email me here and I’ll take a look myself!