Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a daunting decision. If you’re wavering on your decision, check out these three signs that you might benefit from a marketing automation tool.
1. You’re in desperate need of better leads
Congrats if you have a database with up-to-date leads and a full pipeline. But for those of you who are digging through dirty, outdated data and duplicates, don’t worry, it happens. There are a plethora of tools on the market that can help you clean up your data, but the best way to maintain a clean database is to use a marketing automation tool.
With marketing automation you can use tools like form builders to glean important information about your inbound leads. Once you have them in your marketing automation program, you’ll be able to keep tabs on who’s engaging with your content and who are the strongest leads for you.
2. You’re consistently a step or two behind your prospects
One of the keys to successfully selling into your prospects is anticipating their needs. Marketing automation tools provide consistent and automated alerts about the activities that your prospects are taking online and in email. Additionally, you can also set up automated actions so that they can quickly receive another piece of relevant information – without any human delay.
3. There’s lack of internal communication
In a perfect world, sales and marketing are perfectly in tune and working together to engage and nurture leads. The reality is, though, that everyone is often so focused on their individual to-do lists that communication quickly flies out the door.
Using a marketing automation tool gives marketing departments visibility into the effectiveness of their efforts, and also into the steps that sales took with the leads. It can also improve communication within sales departments – ensuring that no prospect is being unknowingly nurtured by two salespeople.
For help deciding which marketing automation tool fits your needs, check out our post “What to Look for in an Email Automation Platform.”