3 Reasons to Take More Risks in 2015

3 Reasons to Take More RisksWe’ve all been told to “get out of your comfort-zone.” It’s a phrase uttered by business leaders across all industries. So why aren’t more of us doing it?

According to the Merriam-Webster dictionary, a comfort zone is defined as a place, situation, or level where someone feels confident and comfortable. Living here is dangerous, especially when you are in a position to influence change within an organization, an industry or your personal life. How will anything, including ourselves, move forward without risk and discomfort?

Some risks pay off and some fall flat, but the journey is priceless no matter the outcome. Here’s three reasons to take more risks this year:

1. Stay sharp and relevant. We all fear becoming obsolete, whether in our careers or in our personal lives. According to a University of Texas study, doing a daily crossword puzzle might not be enough to keep our minds sharp as we age. However, activities that are both unfamiliar and mentally challenging are shown to improve cognitive function. Lead Researcher Denise Park says “When you are inside your comfort zone you may be outside of the enhancement zone.”

2. Achieve a goal. The old saying that “good things come to those who wait” doesn’t always prove to be true. Success does not magically fall from the sky, it must be pursued. Sometimes we tell ourselves that being aggressive to get what we want will reflect poorly – people will think we are pushy or conceded or entitled. Who cares? If you want something, don’t be afraid to go get it because of what others might think.

3. Become a role model. While we shouldn’t care too much about what others think, it is important to remember that people are watching. Rather than letting this notion hinder growth and development, it should inspire us to achieve bigger and better things. We can all point to someone who motivated us to do something we never thought possible. Why not pay it forward?

We’re lucky – our clients are innovators, which means we are forced outside our comfort zones every day in order to help them get noticed and initiate change. Do you need help getting your marketing program out of its comfort zone and into its enhancement zone?  Here’s your guide to creating a killer campaign. See how we helped three clients breakthrough to their buyers and become role models, achieve their short and long term-goals, and stay sharp and relevant.