Archive for March, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or…

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise…

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor.…

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level.…

Hire for Talent (and Tension), Not for ‘Fitting In’

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar…

Supply chain: Path for competitive advantage

  Corporate Ink discusses recent news stories that demonstrate how the supply chain can differentiate businesses and even transform industries.   We…

An Olympic-Sized Lesson for More Effective Marketing Campaigns

When it comes to creating more effective campaigns, don’t tell your prospects a story; focus on building a connection. I must admit,…