Archive for August, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked…

Personalization: The good, the bad and the creepy (Podcast)

On the first full-length episode of The Bean Pod, Account Director Melissa Nazar and Host John Costello, account executive, discuss the different…

We’re starting a podcast: Introducing The Bean Pod

Podcasts are all the rage today. From political banter to sports commentary to tech talk, podcasts are taking the marketing world by…

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel…