Archive for January, 2016

A matter of trust: Building agency partnerships across the globe

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted…

Here’s the definitive answer to picking agency vs. in-house life

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry…

Holiday shopping isn’t what it used to be: What we learned in 2015

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and…

Five reasons you should go to grad school for public relations

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I…

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At…