September

Insight into the world of tech, marketing and PR.

September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]