Archive for August, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely…

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and…

What to Look for in an Email Marketing Automation Platform

Email, snail-mail, fax, phone…the mediums for communication these days are almost endless. But as your Rolodex gets bigger, how can you manage…

How To Delegate, When You’re Not the Boss

If you’re in a position that lingers in the vast space between management and entry- to near-entry level, you’re probably being faced…

4 Tips for Faster Writing

Writing is an art. Art requires patience. Unfortunately, patience isn’t an option. Chances are, you need well-written and compelling content as quickly…