Archive for May, 2013

Complain? Who, Me?

Consider it the anti-Twitter, anti-social media move: No more complaining. I’m in. But it turns out I’m kind of late to this…

4 Reasons Why Dilbert Rocks. And What Gamification Needs to do Better.

I haven’t read Dilbert in years. But Scott Adams can still puncture the balloon. The latest: Gamification, marketing’s favorite new toy.  …

3 Ways to Smash Your Creative Block in Less than 10 Minutes

It happens to all of us: you’re cruising along, powering through projects and assignments, and suddenly you hit a wall. Bam. That…

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of…

When Tragedy Strikes: A PR Checklist

When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though…

Communicating to Shareholders? Not All Private-Company Matters Are Private

Our partners in Worldcom – the world’s largest partnership of independently owned PR firms – represent some of the top thinking across…

RE: AC Opening – Let’s Connect on the Phone

Phone interviews are a critical step to getting your foot (literally) in the door. It’s the first chance you have to bring…

A Fresh Take On Measuring The Value Of Marketing

We spend a lot of time talking about how to best measure the impact of media placements, tweets and paid content in…