Insight into the world of tech, marketing and PR.

March 29, 2013

3 Digital Marketing Tips From 100 Years Ago

Claude C. Hopkins never wrote a blog post. He didn’t need to optimize for mobile devices or decide whether to use Flash. He never ran a […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
March 7, 2013

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling […]
March 4, 2013

“Showing Up” And Yahoo!’s Message To Employees

Yahoo! had an important message for employees last week: Get yourself into the office. But the policy — whether or not you agree with it — […]