Archive for February, 2013

In Defense Of The Paper To-Do List

Corporate Ink employees fall into two camps when we talk about to-do lists: The paper lovers. Fanatics of a dying art form…

Why Managers Earn Less

I heard a story the other day, about a senior executive whose young son was beginning to understand how the world works,…

What Color Is Your Belt?

No, this is not a mind-trick. It’s a way to think about sales, and life, and the endless art of doing what…

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool,…

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of…