Insight into the world of tech, marketing and PR.

December 13, 2012

Amazon’s Data: The $12 Firelog Mistake

The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn’t know how to […]
December 6, 2012

What Can Endorsements Do For You?

A powerful endorsement can make or break a deal – or in President Obama’s case, a campaign. Just ask Governor Christie and Mitt Romney. Gov. Christie […]