Archive for October, 2012

3 Cybersecurity Trends for 2013

As a security PR firm, we know that the cybersecurity industry is often defined by conflict – between convenience and risk, hype…

Apple & the NFL: Customer Relations, the Right & Wrong Way

I’m first to admit that I know little-to-nothing about football other than to root for the Patriots as a Mass native, but…

The 4 Toughest Issues for CMOs? Here’s 2 of Them

You’re not alone. That’s the silver lining from a recent event of CMOs, entrepreneurs and marketing-aware CEOs on the top pain points…