Archive for August, 2012

So Many Gaps to Bridge; So Much Opportunity When It’s Done Right

Men and women. Dems and the GOP. Suppliers and customers. Sales and marketing. How is it possible that after all these years,…

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind…

What Does It Mean When PR Firms Can’t Write?

A high school friend – and one of the smartest guys I know – is reinventing his business. He started out in IT,…

Square’s Hook-Up: Closing Deals

The deal between Square and Starbucks may usher in micropayments for the everyman (in ways that Starbucks’ own mobile phone payment hasn’t).…

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