Archive for April, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if…

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service,…

Lighten Up (Lessons from Microsoft IE9)

It might be in a blog post, on Twitter, or in a forum, but somebody is almost certainly poking fun at your business.…

Freemium Marketing – Where Does it Fit?

Carol Meyers, the former CMO of freemium marketing champion LogMeIn just spoke to our quarterly gathering of marketing vps about creating an…

Automated PR – Singularity in Marketing

As artificial intelligence is being used more and more in the service industries – particularly customer service, as chat bots have illustrated…