Insight into the world of tech, marketing and PR.

March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
March 9, 2012

What if We Never Write Another Press Release?

We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for ‘savvy PR’ doesn’t cut it anymore. […]
March 6, 2012

“I’ve made a huge mistake.”

Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email to the wrong client? […]