Archive for March, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink…

What if We Never Write Another Press Release?

We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for ‘savvy PR’…

“I’ve made a huge mistake.”

Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email…