January

Insight into the world of tech, marketing and PR.

January 23, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where […]
January 12, 2012

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and if you’re anything like […]
January 10, 2012

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the same thing. The other […]
January 9, 2012

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve worked with dozens of […]
January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]