Archive for January, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market…

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and…

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the…

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve…

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