Archive for August, 2011

Business Travel Trends – Highlights from GBTA

The annual Global Business Travel Association conference, which attracts 1200 of the top players spending some $130 billion yearly on business travel…

Press Tours Still Prevail — Even in an Online World

Long gone are the days of fat print pubs, million-dollar launch parties and Blackberry-free vacations, but when it comes to making lasting…

The Wall Street Journal’s on the Line… Six Tips on ‘What Now?’

“My company on the front page of the business section of the Wall Street Journal.” 85% of the time, that’s the response…

Lead-gen and PR? Absolutely.

No one told me before I graduated that I’d be doing lead-gen. I’m a PR grad – so I figured it would…

Another Acquisition: What Went Right

Another one of our clients just got acquired. Earlier this month, TriGeo was bought by SolarWinds, highly regarded for its ability to build…

3 Reasons Twitter Chats Rock

  The popular complaint about Twitter is that it can be too much talking-to-yourself, and overwhelming to boot. Twitter chats, though, are…