Insight into the world of tech, marketing and PR.

July 29, 2011

Getting ‘Camera Ready’ Before Your First Shoot: 5 Steps to Successful Video Interviews

Congratulations, you’ve scored your first on-camera interview. And you’re a master at phone interviews, so a video interview should be a piece of cake, right? Well, […]
July 28, 2011

Social Media Faux Pas – Hijacking Hash Tags

There aren’t too many rules governing the use of hash tags on Twitter – but there’s one pretty important one to pay attention to:  Never hijack […]
July 27, 2011

PR Ninja, Social Media Guru, Marketing Rockstar – Oh Mud!

We’ve all seen people on LinkedIn with non-traditional sounding titles. Are these annoying or clever?  It’s a hotly divided topic. A recent survey by PRNewser Poll found: […]
July 18, 2011

Blogging on Blogs #1: Reaching Your Audience, Sharing Personal Interests

A lot of B2B businesses are blogging, but not quite as many are gaining the audience they want. This is the first of what will admittedly […]
July 13, 2011

Guest Post: Building the Sales and Marketing Machine That is Now Silicon Valley Bank

I joined Silicon Valley Bank in 1995 and the experience has shaped me in a lot of ways including how I now think about marketing and […]
July 11, 2011

B2B Daily Deals – Do Your Customers Want ‘Groupon’ Pricing?

The daily coupon deals flooding your inbox aren’t just for cheap eats anymore. Last month, a UK start-up, SME Discounts, threw its hat in the ring […]