Archive for June, 2011

Guest Post: A Three-Tiered Structure to Build Marketing and Sales Synergy

Earlier this month, I got to speak with a roomful of some of Boston’s smartest VPs of marketing for fast-growing tech companies.…

Triple Play: Three Customer Service Truths Comcast Knows

Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for…

Analyst Relations: Seven Tips for Getting More for Your Money

Analyst programs are coming on strong these days – and rates are going up. A good program is worth its weight many…

Five Easy Ways to Improve All-Hands Meetings

How many employees look forward to the once-a-month mandatory meeting where the CEO matter-of-factly dishes out the latest updates and expectations? I…

Three Tips for Working with Bloggers – The Right Way

Originally featured on Bop Design’s ‘Bop Blog.’ A few years back TechCrunch published what I consider to be The Blueprint for approaching bloggers –…

Get Fired. Start a Business.

  Originally featured on Eastward Capital’s ‘Venture Debt’ blog. OK, it’s the first time I’m outing myself on this. I started my…

Oh, He Died?

Meeting with new companies is always exciting, and often inspiring. Yesterday, we met with a successful, privately held company that is struggling…

Got Content? Six ‘Sniff Test’ Questions to Ask Yourself

B2B buyers are skeptics, in general. After all, B2B marketers (none of my clients of course) have been known to hype a…

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