Archive for April, 2011

How Leveraging Customers for PR is Kind of Like Building a Good Basketball Team

When someone is looking to make a purchase – whether it’s lunch or a $40k IT solution – a review from a…

Good Customer Service – Not That Hard

A year ago, when I gave up my seat on an over-booked flight for another passenger, a certain discount airline rewarded me…

I

It’s hard to work with supply chain companies and not be very excited about the work they do right now. In the…

Have you heard of Epsilon?

If you are a customer of Capital One, Best Buy, Walgreens, TiVo, or J.P. Morgan Chase, you’ve probably heard that name once…

“His best blog post ever” from @Newssource Twitter stream

A recent piece by Mashable covers a new way that marketers are using Twitter and shortened URLs to direct people to positive,…