Insight into the world of tech, marketing and PR.

April 28, 2011

How Leveraging Customers for PR is Kind of Like Building a Good Basketball Team

When someone is looking to make a purchase – whether it’s lunch or a $40k IT solution – a review from a peer is far more […]
April 22, 2011

Good Customer Service – Not That Hard

A year ago, when I gave up my seat on an over-booked flight for another passenger, a certain discount airline rewarded me with two free round-trip […]
April 15, 2011


It’s hard to work with supply chain companies and not be very excited about the work they do right now. In the 15+ years, I’ve been […]
April 12, 2011

Have you heard of Epsilon?

If you are a customer of Capital One, Best Buy, Walgreens, TiVo, or J.P. Morgan Chase, you’ve probably heard that name once or twice over the […]