October

Insight into the world of tech, marketing and PR.

October 26, 2009

First Page of 1,000-Page Novel

How’s this for a Monday afternoon project:  Write the first page of a 1,000 page novel. What would you say? Where would you begin? Or how […]
October 16, 2009

Work Smarter by Working Less

Ahh, the Wall Street Journal: Gotta love it. Last month, the Work& Family column told us we can work smarter by working less. Not a bad […]
October 14, 2009

Taking Wednesdays Off

Earlier this year, I started taking off one afternoon a week. Why? After 20 years of running this business, which typically means 10-hour-plus days, with little […]
October 6, 2009

A Blog in Search of an Audience

If you believe the social media junkies, blogs (and other self-generated messages) are the best way to reach your audience. Well, that may be true, but first your blog needs an audience. Which is disappointing news to a lot people out there – who launched a blog and post and post and post, only to the vast space of blog-dom. Nobody is reading. Nobody is posting back.
October 2, 2009

Saying “No” to Colbert

This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.