Archive for October, 2009

First Page of 1,000-Page Novel

How’s this for a Monday afternoon project:  Write the first page of a 1,000 page novel. What would you say? Where would…

Work Smarter by Working Less

Ahh, the Wall Street Journal: Gotta love it. Last month, the Work& Family column told us we can work smarter by working…

Taking Wednesdays Off

Earlier this year, I started taking off one afternoon a week. Why? After 20 years of running this business, which typically means…

A Blog in Search of an Audience

If you believe the social media junkies, blogs (and other self-generated messages) are the best way to reach your audience. Well, that may be true, but first your blog needs an audience. Which is disappointing news to a lot people out there – who launched a blog and post and post and post, only to the vast space of blog-dom. Nobody is reading. Nobody is posting back.

Saying “No” to Colbert

This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.