Archive for April, 2009

Who Are You Calling Small?

Memo to small businesses: The eyes of economists (and the world) are on you to lead us out of the recession. The…

General Catalyst Pools Marketing Experts: Go. Target. Open. Integrate.

I just attended a fascinating workshop hosted by General Catalyst Partners for its portfolio companies. The topic: Marketing Through a Recession. But…

Why We Do What Reporters Say They Hate

I spent my first decade as a reporter, officially scorning any and all PR.  What did I hate? Lousy pitches. Annoying follow-ups. And…

Is the Press Release Dead Yet?

  For the past year, we’ve been talking with our clients about rolling out digital news releases – a reporter-and-blogger-friendly mix of bulleted…