Insight into the world of tech, marketing and PR.

March 19, 2009

U Sure U Want to Put that Reporter on Hold?

Sometimes, it’s just not convenient to deal with a reporter or analyst’s call, especially if they’re nosing about a sensitive issue. That’s what happened this week, […]
March 18, 2009

Twitter: Direct to the Wall Street Journal – and Buyers

Twitter. Yeah, I am sick of hearing how great it is, too. The key is cutting through the noise and paying attention to tweeters and tweets […]
March 13, 2009

Listen UP: Cut the crappy pitches

Show me a PR person who hasn’t written a lousy pitch, and I’ll show you a liar. I’ve certainly written my fare share of pitches that […]
March 4, 2009

Video Goes to Wall Street

 If anyone is still wondering whether video is the way to go – the answer came Tuesday, when Thomson Reuters leaked the news of its new […]