Archive for January, 2009

Loyalty Marketing 101

How much does Air Canada spend on its CRM solution? Whatever – it needs a refund. Or should start paying attention to…

Twitter Leads to Leads

I have to admit, I was skeptical about the value of Twitter as a real business tool.  What’s the point to have…

14 Lines to ROI

The other day, a CEO group I’ve been in for a year pulled us all together for a 2-day retreat.  The facilitator…

Duct Tape, Anyone?

I’ve held out for as long as I could. I didn’t comment when the Big 3 automaker CEOs schlepped to Capitol Hill,…

Lost? Not Really.

Last night, I watched Lost’s 5th season premier, with its 100 or so plotlines. The Nielsens – now known as TVbythenumbers.com –…

PR Means Having to Say You’re Sorry

I was raised in the midwest. I know, it’s a funny way to begin this entry, but it explains a lot. I…